Clean and simple, while remaining memorable
ST Services chose New World to create a new visual identity for them. The brief was to create a logo that was clean, simple, and worked well on both a black and white background.
The finished logo features a simple lettermark “ST” which can be used as part of the logo or as a stand-alone icon where needed. The new company logo is now used widely across company stationery as well as their website and social media profiles.