The number of people browsing the internet on mobile devices has risen drastically in the last decade from only 6% to a whopping 54% at the time of writing. As smartphones become smarter, fewer and fewer people are opting to sit down in front of a PC or laptop and are reaching for their phones instead.
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A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.
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SEO is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine. Without modern SEO, it would be extremely simple to manipulate the search results so that the site with the most links or the most pages—all easily generated by software—consistently ranked #1.
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